Ford, together with SmartDesign, developed a prototype dashboard concept focussed on pushing the dashboard into a more valuable arena. The article points out:
giving drivers a wealth of information in an enticing format without confusing or, worse, distracting them, proved challenging.
Dashboards have to communicate a lot of different information in a time frame that is very short (while a person is driving). You can read more about the project on infosthetics.com.
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